Part of the problem is that Mail.app doesn’t allow you to associate different e-mail signatures with different e-mail addresses within a single mail account. I have to remember to choose the proper e-mail signature for the e-mail I’m sending.
I currently have three very simple signatures:
King Design (Tasks Pro™, Tasks, consulting):
--Alex King King Design http://www.kingdesign.net/
--Alex King FeedLounge - http://feedlounge.com the web-based feed reader redefined
I’ve kept these simple because long signatures generally annoy me, and I figure if people are curious they’ll click on what they’re given.
Now I’m considering trying to create a
-- Matt Mullenweg http://photomatt.net | http://wordpress.org http://pingomatic.com | http://cnet.com
The thinking behind this is somewhat explored here. We’re increasingly in an era where individuals trancend business entities – I don’t try to hide my projects on my web sites, why should I hide them in my e-mail signature?
Here are some possibilties I’m considering switching to:
-- Alex King http://alexking.org | http://kingdesign.net | http://feedlounge.com
-- Alex King Personal | King Design | FeedLounge http://alexking.org | http://kingdesign.net | http://feedlounge.com
-- Alex King http://alexking.org http://kingdesign.net http://feedlounge.com
-- Alex King Personal: http://alexking.org King Design: http://kingdesign.net FeedLounge: http://feedlounge.com
One of the drawbacks of “going wide” are that the signature gets wrapped as the indent level increases in a long reply thread. A drawback of “going tall” is the annoying number of additional lines being added on each reply.
There are some other considerations here as well. One is respecting the comfort zone of more conservative companies. During a consulting gig in the past, I was very open about the various projects I was involved in and my main point of contact was concerned that I would not devote enough time to his project during the contract1. A composite signature like this can project a “too many irons in the fire” status if that is what the person on the receiving end chooses to take from it.
I think it’s time to get some external input on this. Is Scott’s approach right? How “sales-ey” should a signature be? Should I be concerned about the conservative companies that have not yet made friends with the “individual brand” concept?
- Which turned out to be far from the case, of course. But I hadn’t worked directly with him in the past, I’d worked with others at the company. [back]