Comments on: “Apple” Branding? http://alexking.org/blog/2007/01/11/apple-branding Alex King, Denver Web Developer Thu, 24 May 2012 05:06:02 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: branding + design » Apple: It’s All About the Brand http://alexking.org/blog/2007/01/11/apple-branding#comment-67121 branding + design » Apple: It’s All About the Brand Wed, 15 Apr 2009 06:20:45 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-67121 [...] Here a great article I found by WIRE magazine about the apple brand, and why it is so important. LINK [...] [...] Here a great article I found by WIRE magazine about the apple brand, and why it is so important. LINK [...]

]]> By: Dan http://alexking.org/blog/2007/01/11/apple-branding#comment-53956 Dan Sat, 13 Jan 2007 03:52:32 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-53956 eclipse: Sounds good. eclipse: Sounds good.

]]> By: eclipse http://alexking.org/blog/2007/01/11/apple-branding#comment-53955 eclipse Sat, 13 Jan 2007 02:03:08 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-53955 Perhaps they plan to differentiate things by their user type. iPhone, iPod are individual use items. Apple TV would be a family/public use item. Mac/Power etc could be considered business use. Just a thought eclipse Perhaps they plan to differentiate things by their user type. iPhone, iPod are individual use items. Apple TV would be a family/public use item. Mac/Power etc could be considered business use.
Just a thought

eclipse

]]> By: Lee Kelleher http://alexking.org/blog/2007/01/11/apple-branding#comment-53951 Lee Kelleher Fri, 12 Jan 2007 15:08:46 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-53951 Apple would have probably used iTV as the brand... However over in the UK, ITV is a popular TV channel - so Apple would have to change it for the UK audience, so maybe to avoid any confusion from the offset they called it "Apple TV"? Also, it would have some Google Keyword competition: "<a href="http://www.google.com/search?q=iTV">iTV</a>"; whereas "<a href="http://www.google.com/search?q=Apple+TV">Apple TV</a>" is fine! Apple would have probably used iTV as the brand…

However over in the UK, ITV is a popular TV channel – so Apple would have to change it for the UK audience, so maybe to avoid any confusion from the offset they called it “Apple TV”?

Also, it would have some Google Keyword competition: “iTV“; whereas “Apple TV” is fine!

]]> By: Brett http://alexking.org/blog/2007/01/11/apple-branding#comment-53948 Brett Fri, 12 Jan 2007 06:05:01 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-53948 A theory: "iPhone" stealing from Cisco was intentional for the free press. Once this name fails to solidify, they simply fall back onto the Apple Phone, just as Apple TV is already... My wife said people at work talked about it for 2 days, and nobody is really techy or Mac-o-philes! 1 day for the announcement and the second with "Did you hear they got sued?!". I just think it was Steve's plan all along... =) A theory: “iPhone” stealing from Cisco was intentional for the free press. Once this name fails to solidify, they simply fall back onto the Apple Phone, just as Apple TV is already… My wife said people at work talked about it for 2 days, and nobody is really techy or Mac-o-philes! 1 day for the announcement and the second with “Did you hear they got sued?!”. I just think it was Steve’s plan all along… =)

]]> By: Dan http://alexking.org/blog/2007/01/11/apple-branding#comment-53947 Dan Fri, 12 Jan 2007 05:16:06 +0000 http://alexking.org/blog/2007/01/11/apple-branding#comment-53947 Wonderful observation. I was just thinking the same thing but I'm still confused with the branding of Apple TV. Like you I'm thinking they'll change the iMac to the Mac on the next radical release in order to make all computers be apart of the Mac brand. My best guess is that they'll make the "i" branding line software and make all gadgets and consumer electronics be part of the Apple Brand. However, they stuck with the iPhone. The iPhone is a wrench in this whole scheme but here it goes: Mac = Computers Apple = Consumer Electronics i = Software Wonderful observation. I was just thinking the same thing but I’m still confused with the branding of Apple TV. Like you I’m thinking they’ll change the iMac to the Mac on the next radical release in order to make all computers be apart of the Mac brand.

My best guess is that they’ll make the “i” branding line software and make all gadgets and consumer electronics be part of the Apple Brand. However, they stuck with the iPhone.

The iPhone is a wrench in this whole scheme but here it goes:
Mac = Computers
Apple = Consumer Electronics
i = Software

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