Do users care about your latest news? →

Given a choice, in most situations I would opt for a blog over a traditional news section. That blog should be aimed at existing customers and have a focus on providing excellent customer support, while building a sense of customer loyalty.

This is what we’re doing in the next iteration of the Crowd Favorite website. I’ve resisted a company blog for about 10 years now, but the way we’re approaching it now makes sense to me.

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