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But with major user interface changes such as Aqua or iOS 7, Apple has another tendency: they overshoot the mark. Their incremental approach then becomes one where unnecessary items are removed (such as Aqua’s stripes) or improved (excessive shadows and transparency are toned down.)

It’s really hard to design any system with an unknown number of permutations and get it right the first time. Iteration is needed, as Craig outlines.

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Given a choice, in most situations I would opt for a blog over a traditional news section. That blog should be aimed at existing customers and have a focus on providing excellent customer support, while building a sense of customer loyalty.

This is what we’re doing in the next iteration of the Crowd Favorite website. I’ve resisted a company blog for about 10 years now, but the way we’re approaching it now makes sense to me.

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There’s still much that I don’t know, and I’ll always be asking questions, but my coworkers are incredibly intelligent, helpful, patient, and they challenge me – a great combination to help further my career.

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The statement made by Google yesterday, instead, is that the war for mobile will not be won with devices or operating systems. It will be won instead with services.

I like this approach for Google. Good things generally happen when companies play to their strengths.

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