AT&T Commercial: Funny Email

I don’t get this commercial. Regardless of service quality/speed/etc., the way it’s presented doesn’t make sense.

Wouldn’t it be more effective if the rest of the group (all using AT&T) got the email quickly, then one remaining person got the email later? Isn’t the incentive to avoid being left out? Getting the email first and not being able to share the laugh with anyone seems like an awfully lousy carrot.