I’m not very happy about this, but I guess it’s about monetization.
Actually I see it more about security (and by extension, maintaining Twitter’s reputation), as this gives Twitter a way to globally disable links that go to Bad Places. However the larger issue of interest is URL shorteners in general. If your service/product can reasonably be thought of as a feature of another service/product, your business is in trouble from the get go.
Here is the original notice.
[…] Via | Alex King […]
Does this mean eventually everyone will see t.co URLs? If so, what’s the point of vanity short URLs for organisations, etc., as they’ll be swallowed up by t.co.
I think Twitter (and clients) will likely continue to expose the posted URL, but the link itself will by a t.co URL (like they do now).
I’m happy if that’s the case.