King Design Site Goals

Note: this is one of a series of posts about the creation of the King Design web site.

When I decided to create a full web site for my business, I had three main goals in mind:

  1. A home for my commercial products and development services.
  2. A central resource for my customers.
  3. A back-end framework that would make site maintenence easy, meet functional needs and be flexible for future expansion.

I wanted a site more focused on showcasing my products and services, but I didn’t want to turn my personal site into a commercial site. It made sense to go ahead and create a full business site. I e-mailed a few people that I knew had both personal and professional sites, and they all had good things to say about having two sites.

I wanted a clean, professional look for the site with simplicity that would make navigation easy. I think I’ve accomplished this, though there are still some design elements that I think can be improved. Like every site I’ve built in the last two years, the markup is semantically accurate and XHTML 1.1 compliant.

I still don’t have a great solution for having Tasks Pro™ on a separate web site. I suppose I could bring all that content over to and point to that address, but it’s nice an simple to have people be able to go to

It is hard for a developer to write quality marketing/web page content about their own products. We have a tendancy to get too detail oriented when we need to stay at a much more “macro” level. Because of this, I called on a friend for some outside help with the content and she did a great job. She was able to keep the content accessible to a less technical audience; something I struggle with. Thanks Amanda.

To create better customer resources, I added searchable FAQs (still working on making the documentation searchable) and created a centralized download area (language files, etc.). I also moved the forums for Tasks Pro™, Tasks and Tasks Jr. to the King Design web site.

I chose to use WordPress to maintain the site content because I think WP excells at making it easy to add and update content. I also have my own home-grown customer management system and little automation systems for trials, demos, etc. I also set up RSS feeds for myself to keep an eye on trial sign-ups and downloads. So far, everything has been working out quite well.