Been There, Done That →

But with major user interface changes such as Aqua or iOS 7, Apple has another tendency: they overshoot the mark. Their incremental approach then becomes one where unnecessary items are removed (such as Aqua’s stripes) or improved (excessive shadows and transparency are toned down.)

It’s really hard to design any system with an unknown number of permutations and get it right the first time. Iteration is needed, as Craig outlines.

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