Scott Berkun has captured some great ideas and observations in this first-person narrative that recounts his time at Automattic, the company behind WordPress.com.

I found Scott’s story to be interesting and self-aware; an introspective and honest account of how his team operated. I am fortunate to be friends (or at least friendly) with many of the people mentioned in the book. Scott’s characterizations of them, their personalities and humor struck me due to their accuracy with my own experiences. This made it easy for me to fully embrace what I was reading.

I love it when people are able to be intentional and think critically about what they are doing.¹ I find that I can always learn something from these people. It’s also the first book I know of that has a movie trailer.

Recommended.