I turned off things I thought would be too annoying: Audio Ads, False Message Ads, Shaky/Flashing Ads and Windows Dialog Ads. Nice that they offer this option.
I like the premise of Rubicon – seems quite interesting. I’ll leave the switch in place for a little while, then compare the results.
Please let me know if you see anything in the ads that bother you. So far I’m mostly just seeing Google AdSense being served by Rubicon.