Craftsman

Brent has a post about NetNewsWire 2.0 with a great passage in it:

Since Ranchero Software is mine and Sheila’s company, and not some big software company, we have the luxury of listening to the craftsman in us that tells us that quality is worth the extra time

As someone who often was unable to add the polish I wanted to when working at a BigCo, this might be the thing I enjoy most about being an independent developer.