I’ve created a little feedback form that I’m sending to clients once I’ve completed their job. Nothing fancy or formal, just an opportunity for me to get some feedback and for them to share anything they’d like me to know. I sent my first one last week.

Here is the e-mail:

Hi Joe–

In an effort to continually improve the service I provide to my clients, I send out this short questionnaire at the conclusion of a job. If you would be willing to take a couple of minutes to let me know how I did on your project, I would greatly appreciate it. Your honest feedback is requested.

Please provide a 1-5 rating (1 = bad, 5 = good) for the following areas along with any comments you’d like to share:

1. Overall satisfaction: (1-5)

2. Communication: (1-5)

3. Timeliness of deliverable: (1-5)

4. Technical competency: (1-5)

5. Quality of deliverable: (1-5)

6. Anything else you’d like to share about the project or my service overall:

Thank you,
–Alex King

I’ve tried to keep it short, sweet and relatively unstructured so that it isn’t a burden and the client has room to share anything they want to. I’m not completely sold on the format – is it too abrupt? Any suggestions or tips on how to improve this are welcome.

I hope that this does 2 things:

1. Gives me feedback on areas I can improve.
2. Tells the client that I care about the job I’ve done for them and that I’ll try to improve in any areas they felt were lacking.

I’d be interested in hearing from folks who have done this in the past and what the results were.