For everyone who believes their entire website has to be “above the fold”, here’s the thing: people know how to scroll a web page. Don’t believe me? Believe Apple.
For everyone who believes their entire website has to be “above the fold”, here’s the thing: people know how to scroll a web page. Don’t believe me? Believe Apple.
“Above the fold” does not always mean that *everything* needs to be above the fold, it simply highlights that there is a region which users/customers see on the site without having to scroll.
Things that probably shouldn’t be below the fold include: site navigation, checkout buttons, basket information, the site or page title, etc.
[…] This post was mentioned on Twitter by Olof and WordPress Butler, WordPress News. WordPress News said: Above the Fold http://bit.ly/94TNxA […]
“Above the Fold” builds trust and holds the user from jumping..
It’s not valid in this example, because Apple already has that trust. And secondly this is a very specific information page that’s exactly what the user is looking for.
And irony has it, I just scrolled that whole page this morning.. 🙂
[…] King points out Apple’s feelings on the “above the fold” […]
I didn’t realize there was more to that webpage until you pointed it out, the first page fits perfectly on my screen.