I recall having some conversations years ago with friends back at the BigCo in the Bay Area about gas prices. We were wondering what the price per gallon would need to rise to for people to actually change their driving habits. I recall my estimate was $4-5/gallon.

With gas prices exceeding $3/gallon in some areas, I wonder if we may be starting to reach this point.

I think it will be interesting to see if people start changing their driving habits or if we see more fuel effecient cars on the road. It’s a good time for companies to be coming out with hybrid SUVs.