Take a look at the post about the plugin on MailChimp’s blog, which includes a very cool video.
It’s pretty slick, and useful – though I may be biased since my team and I at Crowd Favorite were lucky enough to build the plugin. I don’t log into my Google Analytics account that often, but I’m in my WordPress admin daily. With this plugin, I’ll probably be keeping a little closer eye on my stats.
I can’t imagine how useful this would be if I also did email campaigns with MailChimp. Having a visual display of web site visitor data integrated with mailings and blog posts is hot! The plugin uses APIs and MailChimp and Google Analytics to gather data, then uses that data to build the visualizations in the plugin. With the excellent APIs at both services, we can do all of this without needing to store your credentials for the services, making everything that much more secure.
Check it out, you (obviously) need either a Google Analytics account or a MailChimp account to bring in the data from that service, and it will work if you have either/or.
If you have questions, need support or need to report a bug or plugin conflict, please use the form here (per the FAQ).