“Above the fold” does not always mean that *everything* needs to be above the fold, it simply highlights that there is a region which users/customers see on the site without having to scroll.

Things that probably shouldn’t be below the fold include: site navigation, checkout buttons, basket information, the site or page title, etc.

“Above the Fold” builds trust and holds the user from jumping..

It’s not valid in this example, because Apple already has that trust. And secondly this is a very specific information page that’s exactly what the user is looking for.

And irony has it, I just scrolled that whole page this morning..

I didn’t realize there was more to that webpage until you pointed it out, the first page fits perfectly on my screen.